U2’s The Edge and Legendary Producer Bob Ezrin, Co-Founders of Music Rising, Launch ohyay Gallery to Celebrate “Guitar Icons: A Musical Instrument Auction”

Nearly two decades ago, Hurricane Katrina devastated New Orleans and the creatives who called the city home, nearly wiping out both. Now a different but no less destructive storm — the ongoing Covid-19 pandemic — threatens the lives and livelihoods of artists struggling for survival.

Enter Music Rising, the non-profit co-founded by U2’s The Edge, producer Bob Ezrin, and a host of music industry partners in the wake of Hurricane Katrina to help rebuild the culture of  New Orleans and the region by replacing musical instruments that were lost or destroyed in the deluge. The charity, in partnership with virtual event platform ohyay, returns to its roots, assisting musicians in New Orleans impacted by the pandemic with the launch of a first-of-its-kind guitar-viewing gallery in anticipation of “Guitar Icons: A Musical Instrument Auction to Benefit Music Rising.” 

 

Photo courtesy of Music Rising Facebook page

Set for December 11 starting at 10:00 a.m. PST and hosted by Van Eaton Galleries in Los Angeles, the immersive virtual experience will open the door to an exclusive event and auction catalog showcasing over 30 guitars donated by Bono, Lenny Kravitz, Tom Morello, Chris Martin, Bruce Springsteen, Paul McCartney, Eddie Vedder, Slash, and Elton John, along with many more of the world’s most notable musicians and friends of Music Rising. Highlights include The Edge’s 2005 Limited Edition Gibson Les Paul Music Rising guitar; Paul McCartney’s Tour and Studio Played Left-Handed “Wings” Yamaha BB-1200 Electric Bass Guitar; The Edge “I Still Haven’t Found What I’m Looking For” Custom Signature Fender Stratocaster; Lenny Kravitz Tour Played Custom Gibson Flying V; and Bono’s U2 Tour Played Custom Gibson ES-175 Electric Guitar, to name a few. The virtual environment will also pay homage to Music Rising’s founding mission by allowing visitors to explore virtual New Orleans landmarks such as Bourbon Street, Preservation Hall, and the New Orleans Jazz and Heritage Foundation. 

 

The Edge of U2 / Photo by Yvonne Gougelet

“With ohyay, we’ve created communal, experiential, and inclusive virtual spaces for music fans around the world. We’re excited for people to experience an online auction like never before and connect with their favorite artists on a new level,” said U2’s The Edge in a press release.

Music fans and collectors interested in the live auction will be able to access 360-degree views of the hand-picked instruments, learn the stories behind them, and watch performances filmed exclusively for the virtual experience. They can also purchase new and limited edition Music Rising merchandise from the exclusive virtual gift shop.

 


Viewers can join the ohyay experience and invite their friends by heading over to www.ohyay.co/musicrising from now until January 1. The “Guitar Icons: A Musical Instrument Auction to Benefit Music Rising” catalog can be viewed and is available for purchase by visiting Van Eaton Galleries’ website at   www.vegalleries.com/musicrising.  For more information, click on the links below.

 

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