Southern Avenue Releases Vibrant New Single and Video “Push Now”

Memphis-based blues/rock/soul titans Southern Avenue have emerged from the pandemic stronger than ever with the recent announcement of the release of their third full-length album Be The Love You Want along with recording feature track “Push Now” and accompanying video. The official video for “Push Now” captures the indomitable spirit of the band with its joy-filled, light-hearted visuals that incorporate family members from the Southern Avenue team.


Southern Avenue Press Photo shot by Michael Weintrob

“We wanted the video to be fun, colorful, and alive. What better way to do that than to make it a raging party filled with super-cute kids,” says Southern Avenue frontwoman Tierinii Jackson, the song’s co-writer and mom of two of the video’s young stars. “The energy of the track was definitely matched by our adorable friends. It’s LIT!”


Tierinii Jackson. Photo Courtesy of Jam Cruise. Photo Credit John-Ryan Lockman

With its unrelenting drive into pulsating rock, rhythm and blues “Push Now,” is an extra spicy taste of what’s in store for fans on Be The Love You Want. Arriving on August 27 via Renew Records/BMG, the album was produced by multi-Grammy-winner Steve Berlin (Los Lobos, Deer Tick, Susan Tedeschi, Jackie Greene) and co-produced by Southern Avenue guitarist and band leader Ori Naftaly. Watch the video for “Push Now” below.


Ahead of the album release, the band will set out on an extensive tour which includes two weeks supporting Grammy Award-winning pop superstar Jason Mraz, whom the band collaborated with on the song “Move Into The Light.” See where you can catch the band below.


Southern Avenue Tour

7/2 @ Rural Hill Nature Preserve | Huntersville, NC w/ JJ Grey & Mofro
7/3 @ Iroquois Amphitheater | Louisville, KY w/ JJ Grey & Mofro
7/21 @ Rev. Dr. Martin Luther King Jr. Park | Rochester, MN
7/22 @ Music at the Meridian | Yankton, SD
7/23 @ Levitt at the Falls | Sioux Falls, SD
7/24 @ Holland Center | Omaha, NE
7/30 @ Stubb’s Waller Creek Amphitheater | Austin, TX*
7/31 @ The Lawn at White Oak Music Hall | Houston, TX*
8/1 @ The Pavilion at Toyota Music Factory | Dallas, TX*
8/3 @ Starlight Theatre | Kansas City, MO*
8/4 @ Saint Louis Music Park | St. Louis, MO*
8/6 @ Andrew J. Brady ICON Music Center | Cincinnati, OH*
8/7 @ TCU Amphitheatre at White River State Park | Indianapolis, IN*
8/8 @ Meadow Brook Amphitheatre | Detroit, MI*
8/10 @ Rose Music Center | Huber Heights, OH*
8/11 @ Huntington Bank Pavilion at Northerly Island |Chicago, IL*
8/13 @ Jacobs Pavilion at Nautica | Cleveland, OH*
8/14 @ Stone Pony Summerstage | Asbury Park, NJ*
8/15 @ The Anthem | Washington, DC*
8/19 @ Brooklyn Bowl | Nashville, TN w/ Maggie Rose
8/20 & 21 @ Summer Camp Music Festival | Chillicothe, IL
8/27 @ Performance Pavilion at Sweetwater | Fort Wayne, IN w/ Samantha Fish
8/28 @ Levitt Pavilion | Dayton, OH
8/29 @ Railbird Music Festival | Lexington, KY
9/10 & 11 @ Big Blues Bender | Las Vegas, NV
9/18 @ Shipyard Festival | Cape Girardeau, MO
9/26 @ Roots N Blues Festival | Columbia, MO
10/1 @ Mempho Festival | Memphis, TN
10/8 @ Clay Center for the Arts | Charleston, WV
1/22 – 26 @ Panic en la Playa | Riviera Maya, Mexico
1/29 – 2/5 @ Legendary Rhythm & Blues Cruise | Eastern Caribbean
*w/Jason Mraz


For more information about Southern Avenue and how you can purchase tickets to their upcoming shows, click on the links below. 



Southern Avenue








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