Music, Money, Madness … Jimi Hendrix In Maui

When Jimi Hendrix died September 18, 1970, it was a total shock. Millions had seen him perform, and many millions more listened to his music. He was… otherworldly. We clung to our copies of the early albums and to Band of Gypsys from New Year’s Eve 1969 and desperately hoped for more.

The first one arrived March 15, 1971, titled The Cry of Love. The name was perfect, and the music was even better. In November, a second album came out: Rainbow Bridge. The music on that one was great, too, with a really good look at where Hendrix was heading. Intriguingly, the cover also said ORIGINAL MOTION PICTURE SOUND TRACK. Did that mean there would be a movie… with Hendrix playing in it?

Well, yes, the movie Rainbow Bridge Vibratory Color/Sound Experiement was released in 1972. And everyone who saw it will tell you that those are two hours they’ll never get back, minus the 17 minutes of Hendrix performing on the side of the Haleakala volcano in Maui. The “plot” was an inane attempt at being hip, if we’re being very, very kind. Hendrix had agreed to the project only with the thought of investing more in his Electric Lady studios in New York.

The original movie. YOU DO NOT WANT THIS!

The deal was that Hendrix had played two sets on the afternoon of July 30, 1970. Because of recording difficulties and windy conditions, only those 17 minutes made it onto the film. And none of it was on the album! Drummer Mitch Mitchell had to overdub his performance due to technical issues, not the least of which were magnetic fields in the vicinity playing havoc with the recording equipment.

Finally, a documentary entitled Music, Money, Madness … Jimi Hendrix In Maui will bring the video of the July 30th sets to us for the first time. The film is due for a November 20 release, and there will be an accompanying album as well called Live In Maui. The documentary also contains both afternoon sets and the album.


Janie Hendrix, the CEO of Experience Hendrix, said:

“Jimi loved adventure and there was certainly no shortage of it during his time in Hawaii, a place he also loved. The back story of Rainbow Bridge and these recordings paint a picture of Jimi’s uncanny ability to turn the bizarre into something amazing! We’re excited about this release because it gives the world a closer look at Jimi’s genius.”

Now for some historical perspective. Until 2002, only two songs from July 30 had made it to a Hendrix album. “Foxy Lady” appeared on Voodoo Child (Universal 2001), and “Hey Baby (New Rising Sun) / In from the Storm” was on the Jimi Hendrix Experience box set (MCA 2000).

In 2002, Purple Haze Records Ltd., a UK label, issued a double-CD set title The Rainbow Bridge Concert. The 2020 edition will have the benefit of superior recording and engineering and the loving care of Hendrix engineer Eddie Kramer.

The setlists will likely look like these. The first set had more of the popular songs, while the second was a little more laid back, although that was a relative term with Hendrix.



[Lover Man, Hey Baby (New Rising Sun) > In from the Storm, Message to Love, Foxy Lady, Hear My Train A-Comin’]



[Dolly Dagger, Instrumental, Ezy Rider, Red House, Jam Back at the House, Land of the New Rising Sun]



Music, Money, Madness…





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