Woodstock 50 Crashes Short of the Starting Gate
Didn’t make it to Woodstock in 1969? You won’t make it in 2019, either. It has been cancelled.
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival. But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.”
“As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
Tickets never went on sale. Attempts were made to bring in partners and much-needed cash, but Live Nation and AEG both declined. The festival was scheduled for the Watkins Glen International Speedway August 16-17-18.
There will be many details to follow in the aftermath of this announcement.